Capabilities · Measurement & Attribution
Know what actually worked.
A single attribution surface across DSP, affiliate, retargeting, and external sources: with incrementality testing built in, not bolted on.
1 model
Every channel
20–40%
Non-incremental
Hold-out
Tests built in
Custom
Windows
What's in the surface
Four measurement capabilities.
Related
Also worth a look.
Want attribution you'd stake your budget on?
Share your current attribution setup: the model, the windows, the channels. We'll show where it's overcounting, what incrementality tests would reveal, and what a clean model looks like.